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We want to make sure that worldwide, it’s understood that for shoppers or shops, Oxford Street is the place to be. More retail brands begin their European expansion here- American Apparel and Urban Outfitters for example and 79 percent of shoppers told us that visiting Oxford Street was a part of the London experience. As our new strapline says it all start here!”
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Commenting on the new design and brand strategy, Simon Cotterrell, strategic partner of Goosebumps Brand Consultancy,Cheap Apple ipad 2 for sale, added: “As well as exposing what shoppers know about Oxford Street, the new research also illustrated what they didn’t know. The new identity, which focuses on an iconic ‘X’, literally aims to ‘mark the spot’ where known strengths like the street’s multitude of flagships collide with less obvious facts like the food offer of over 500 restaurants within a block or two of the street.